Transforming fragmented consent into marketing value

As AI reshapes marketing execution, consent has quietly become one of the biggest constraints on performance.

Fragmented, unreliable consent suppresses addressable audiences, slows campaign launches, weakens attribution, and limits how confidently teams can scale personalization and automation. In many organizations, more than half of potential audience data can’t be activated with confidence — not because of strategy, but because consent isn’t usable at speed.

At the same time, customers expect transparency and control, and regulators are raising the bar. In the age of AI, vague permissions and passive checkboxes are no longer enough. Consent now directly determines which data can be activated, which audiences can be reached, and which AI use cases are viable.

This whitepaper shows how leading CMOs are shifting consent from a compliance obligation into a performance lever — turning trust into a durable competitive advantage.

In this whitepaper you’ll learn how to:

• Strengthen first‑party data quality to improve personalization, segmentation, and downstream performance.
• Expand audience reach by unifying real‑time consent across web, app, CTV, IoT, and offline channels.
• Increase campaign velocity and AI readiness with clear, enforceable consent signals that reduce friction and risk.

If your next stage of growth depends on cleaner first‑party data, faster activation, and AI you can trust, this whitepaper outlines the foundations you need to compete and scale.

Download the whitepaper to see how unified consent becomes a catalyst for performance, trust, and measurable growth